Cart abandonment is a big problem for many online retailers. Far too often, they find that customers are selecting items for purchase but aren’t following through on completing their transactions. Could there be something about your online store’s checkout process that is turning customers away? What’s making them change their minds about their purchases at the last minute? What can you do to put an end to cart abandonment in your online store?
Make the checkout process quick and easy.
The quicker, the better – it’s just that simple. How many different pages do your online shoppers have to sift through before finally completing their orders? In many cases, customers get fed up with the long and drawn out processes that many websites force them to endure. Make your checkout process a quick and easy one and you’re bound to see your sales increase.
“Since checkout complications are a top reason for cart abandonment, you should strive to make the process as easy as possible,” advises Jennifer Butler Keeton of OptinMonster, “Baymard Institute used 10 years of data to conclude that ‘the average large-sized e-commerce site can gain a 35.26% increase in conversion rate through better checkout design.’”
Be upfront with all costs.
If a customer is shown that a desired product is $35.99 and his/her final bill is north of 60 bucks, he/she is bound to say “forget it”. Don’t hide your shipping costs and be sure to make applicable taxes visible to your online shoppers. The more upfront you are about all of the costs involved in having purchases shipped, the easier it will be to close out your online sales.
“One of the top reasons for cart abandonment is unexpected costs,” informs Matt Orlic on Semrush.com, “This typically relates to shipping costs that show up only at the end of the checkout process. To reduce sticker shock and cart abandonment due to price issues, make sure your shipping costs are transparent while the customer is browsing through your products.”
Keep the cart alive.
Remember that not all abandoned carts are abandoned forever. That is, unless your company website makes them things of the past once online shoppers leave the site. Be sure to keep your carts live. That means that when a shopper returns to your site, he/she will be able to view the cart that was previously filled. That way, it should only take another click or two of the mouse to complete the transaction.
If your company is in need of a safe and secure e-commerce solution, Priority Pay can help you! You can sync your payment processing with an online shopping cart with our online payment gateway. To learn all about it, please don’t hesitate to contact us by calling 1-888-431-4344, emailing info@prioritypay.ca or by requesting a quote on our Contact page!