Priority Payments

How Offering Online Ordering Can Improve Customer Satisfaction

Remember the pandemic? What seemed like a never-ending nightmare sort of feels like a faint and distant memory now, doesn’t it? Well, maybe not in some respects. COVID-19 created a worldwide scenario where most of us rarely left the house. As a result, online shopping soared to new heights.

Online orders for restaurants did as well. With the pandemic no longer a daily worry, we can go out to visit restaurants all we like. However, that doesn’t mean the era of online ordering is over.

Online ordering gives consumers 24/7 access to placing orders.

Offering the public round-the-clock access, restaurants that currently use online ordering systems are significantly improving their customer relationships. As Now Commerce attests, an online order management system doesn’t just benefit your business. It also benefits your customers.

“The system will give them a quick, convenient, and 24/7 way to place orders without having to call or email your staff, or fill out old-fashioned Excel or Word order forms,” says their website, “They’ll have instant, online updates on the status of their orders, and they’ll have greater confidence that their orders will arrive on-time and with the correct items. An online order management system also makes your company look more professional in the eyes of your customers.”

Customers can place orders on a schedule and check their statuses.

With your own online ordering system for your restaurant, you allow customers to log on at their convenience. They can quickly choose the items they want to order and request for them to be delivered at times of their choosing. This greatly helps to alleviate stress on your staff. Instead of having people man the phones to take orders, digital orders are processed. Not only are they done quicker, but they’re also more accurate, as a result.

An online ordering system also gives your customers the ability to get instant online access to their order statuses. Customers can simply login to the system to see when their orders are ready for pickup. They can also determine when and where those orders are to be delivered, if that’s preferred. Of course, they can also cancel their orders, if necessary.

An online ordering system makes you the only point of contact for your customers. 

With such third-party delivery services as Uber Eats and DoorDash, your restaurant only provides the food – not the service. As a result, those other entities get to grow their customer relationships at your expense. Is that really fair?

Having your own online ordering platform enables you to build rapport with customers. You are the direct contact in the event there are any issues with the orders. Instead of having a third-party delivery service take all the credit for remedying issues, your restaurant is able to speak directly to its customers. This is vital in order to grow your reputation with your customer base.

Do you rely on a third-party food delivery app?

Don’t allow another business to take the credit for the delivery of your restaurant’s food. Contact Priority Pay to quickly set up your own online ordering system for your restaurant! To learn all about it, please don’t hesitate to call us 1-888-431-4344. You may also email us at info@prioritypay.ca or request a quote on our Contact page!

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