As of today, there are two weeks left in the month of October! Are you prepared to turn up the holiday spirit in your restaurant? In almost no time, it will be pretty important to invigorate your eatery’s guests with festive cheer. As you’re very well aware, the holiday season is one when people like to celebrate. What will make them choose your establishment to enjoy festive festivities?
Offer seasonal specials.
It makes perfect sense to welcome the holiday season with holiday specials. Your customers will expect them. Spice up your menu with some special treats that are traditionally enjoyed during the festive holiday season. Even if you don’t necessarily wish to add new items to the menu, consider creating holiday specials out of the options you already serve. Naturally, your customers will appreciate savings anywhere they can get them.
“Seasonal specials can be a great driver of new and repeat traffic and can build over time to become quite impactful for your brand,” writes Adriana Desmond of Lunchbox, “When items are offered in a limited fashion and ran over consistent periods of time, a natural sense of anticipation builds.”
Decorate to the nines.
If you haven’t decorated your restaurant in the past, here’s a reminder that setting a festive atmosphere is a must. Don’t just assume that a tree, a wreath and some mistletoe is all that is necessary. Playing holiday music and even putting a few Santa hats on your wait staff can go a long way in invigorating your guests with holiday joy.
“Ambiance and vibes are more than just buzzwords in the restaurant business,” insists graphic design company, Kimp, “They can be the difference between customers choosing or not choosing you for their dining experience. The holiday season calls for an added effort to set the right mood. Most people are looking for an experience that matches the holiday theme rather than a simple night of eating.”
Sell gift cards.
Gift cards are atop many a holiday shopping wish list. People want them. It’s that simple. Gift cards always enable their recipients to buy whatever they want. When your restaurant sells gift cards, it answers a need had by many a holiday shopper. It also ensures that your customers will either return in the future or recommend your eatery to others. There’s nothing better than word of mouth promotion! Gift cards are the best recommendations you can get.
“Gift cards are still one of the most popular holiday gifts,” affirms Desmond, “In fact, for 13 years in a row gift cards have topped the most wanted gifts list. It’s actually known that around 20% of gift cards are never redeemed, making these tokens a profitable line item for your business.”
Have you considered selling e-gift cards?
Contact Priority Pay to learn how you can begin offering your customers electronic gift cards. For many years, they have proven to encourage repeat business, attract new customers and boost sales all year long. Our Electronic Gift Card Program (EGC) is the perfect solution to lay claim to your stake in a new era of consumer spending. Give us a call at 1-888-431-4344. You may also email us at info@prioritypay.ca or request a quote on our Contact page!