2025 is here! It’s hard to believe that we are officially a quarter-century deep into the 2000s. But here we are. As we step into this fascinating New Year, the Priority Pay team would like to extend its warmest wishes to all of our clients and community members. We hope that 2025 will be a year filled with growth, success and prosperity for your brand.
The start of a new year is always an exciting time to reflect, plan and set the foundation for achieving your business goals. What are your plans to make 2025 your best year in business to date?
Embrace technology.
We understand if you’ve been slow to adopt all of the latest tools and gadgets that modern technology has afforded us. But, as mentioned, the year 2000 was a long time ago! It’s definitely time to step out of the previous century and into a world where fast-paced technology drives business efficiency and growth. As Kristy Donahue of Law 4 Small Business contends, effectively leveraging the influence of technology on businesses will be critical in 2025.
“Small businesses should stay informed about technologies like AI, machine learning, automation, and blockchain,” she advises, “These tools can streamline operations, improve customer experiences, and drive efficiency. For example, using AI-powered chatbots for customer service can reduce response times while enhancing support quality. Meanwhile, blockchain can improve the transparency of supply chains.”
Adopt sustainable practices.
It’s hard to remember the days when we didn’t recycle, isn’t it? In 2025, it will be important for your company to step things up in the “keeping it green” department. You see, sustainability is no longer just a trend. It’s a priority for many consumers. Explore eco-friendly initiatives such as using recyclable materials, reducing energy consumption or supporting local suppliers. Not only does this appeal to environmentally-conscious customers, but it can also set your business apart.
Hannah Byrne of Intuition reports that 63 percent of over 2000 studies show that embracing sustainability has a positive impact on equity returns (KPMG). She also reveals that 85 percent of asset managers acknowledge sustainable investing as a high priority for their companies (Index Industry) and 71 percent of business leaders globally believe that no investment decisions will be made without considering sustainability in the near future (Bloomberg).
Listen to customer feedback.
Becoming a leader in your industry requires you to put your customers first. Listen to their feedback and make changes accordingly. Bernard Marr of Forbes notes that, in 2025, the customer experience will increasingly be seen as the key differentiator between competing providers of goods and services.
“As markets mature and buyers become more discerning, businesses that excel in delivering friction-free, hyper-personalized, and memorable experiences will find they are well-positioned to rise above the competition,” he writes, “Increasingly, we know that more than just competing on quality and price, consumers expect businesses to meet them where they are, with service that’s tailored to their needs and of consistently excellent quality.”
At Priority Pay, we are committed to helping Canadian businesses thrive. Whether you need modern payment terminals, e-commerce solutions or electronic gift cards, we are here for you! If you’re ready to take your business to the next level in 2025, please don’t hesitate to call us at 1-888-431-4344, email us at info@prioritypay.ca or request a quote on our Contact page.
Happy New Year!