Even during the summer, when people leave their homes more often, it’s still very important to bolster your company’s online entity. No matter where people are, they will tend to research a company online before making a buying decision. This is certainly true for your restaurant. In addition to selecting where to go to eat, consumers go online to place orders directly from restaurants.
In our last blog, we listed four marketing tips to grow the popularity of your restaurant’s app. We encouraged you to post vivid photos of your delicious eats, promote the app heavily on social media, highlight your eatery’s speciality and advertise your app on your packaging.
Here are four more inventive ways to boost visits to your eatery’s online menu:
1. Encourage customers to leave feedback.
There is arguably no better way to satisfy your customers than to let them tell you exactly how to do just that. Offer a feedback section on your website so that you know precisely what its visitors are looking for. Be sure to always respond to feedback whether it is positive or negative. Offering your appreciation for kind words is a great way to grow customer relationships. However, fixing problems is one of the best ways to earn the trust of the public.
“Restaurants must talk to customers,” insists the UK’s FOODit, “Find out what they love about your establishment. Find out what they don’t care for. Uncover new opportunities to meet customer needs or streamline your menu. You’ll find that many customers are willing to offer their opinions, if only you’d ask.”
2. Cater your online menu to mobile devices.
The majority of customers are bound to look up your restaurant’s menu on their smartphones. We would argue that it is this mobile device, in particular, that you should focus your energies on. Does your online menu read well on a smartphone? Can it easily be accessed? Is it easy to find ways to place and pay for orders? As Pizza Today insists, your website MUST be easy to view, navigate and interact with on a mobile phone.
“People are making dining decisions on their smartphones while they are running errands, leaving appointments or on their couch,” their site reminds us, “Your website should meet their mobile experience expectations.”
3. Depict the experience of eating in your restaurant.
Remember that people want more than just delicious food. When deciding to go out to eat, consumers consider the ambiance, decor and customer service of the eateries they choose. Utilize your website to describe the wonderful atmosphere of your restaurant. Make clear that it offers uniquely enjoyable experiences in addition to great food. As FOODit points out, experience can be just as important as food.
“What makes your experience unique?” asks the website, “Is it speed? Ambiance? Convenience? Versatility? You’ll need to know if you’re going to get customers excited about it. Nando’s has made a name for itself by merging delicious food with easy up-front ordering—something no other chicken shop had tried before.”
4. Contact Priority Pay!
We can help you to quickly set up your own Online Ordering System for your restaurant! To learn all about it, please don’t hesitate to call us 1-888-431-4344. You may also email us at info@prioritypay.ca or request a quote on our Contact page!