Do you own and operate an eatery? Stop relying on third-party apps for online orders and increase your revenues. It can all be achieved with a system designed just for your business. Priority Pay is proud to offer restaurant owners an amazing Online Ordering System that helps them to put their businesses first.
Our online ordering system enables you to create a mobile-optimized menu that can be updated in real time. You can also take advantage of on-premise contactless orders and payments. The system also provides you with sales and customer analytics as well as next-day deposits!
Here are four marketing tips to grow the popularity of your restaurant’s app:
1. Post vivid photos of your delicious eats.
This one should go without saying. There are few ways to tantalize taste buds better than to post mouth watering pictures of your sumptuous meals all over your restaurant’s website. Often, a person will make a food selection based on a photo.
“Research shows that people tend to remember only 10% of what they read or hear,” reports Restaurantify on Medium.com, “However, when accompanied by a relevant image, that percentage rises to 65%. Visual marketing is also on the rise, with 84% of communication being visual as early as 2018. By incorporating images into your content, you can expect 94% more views.”
2. Promote the app heavily on social media.
It’s extremely important to be active on social media in today’s world. Make sure that your restaurant’s Instagram, Facebook and X accounts are regularly updated with new posts. As stressed in our last tip, make sure to take vivid photographs of your dishes. Also, post information about daily specials and exclusive online discounts.
“Be creative, and share it on your restaurant’s social media pages,” advises Elizabeth Kelly of SpeedLine Solutions, “Get your staff involved in the project, and listen to their ideas for pictures of the app, what to include in posts, and so on. Chances are your front-line staff are very social media savvy and will be happy to help. Plus, the more involved they are, the more likely they are to share it themselves.”
3. Highlight your eatery’s specialty.
It’s vital that you appeal to the cravings of your customers. To do that, it’s wise advertise your restaurant’s specialty on the ordering page of your app. Does your eatery offer burgers and fries or is seafood a major part of its main courses? What you want is for hungry consumers who venture online to find your restaurant’s app when they type in what they’re looking for.
4. Advertise your app on your packaging.
“Use the valuable real-estate on your pizza boxes and take-out containers to encourage your customers to download your app,” encourages Kelly, “If you order your boxes in bulk and are nervous about changing the design, consider using box-toppers and stickers. Include an image of the app icon, and all the information your customers need to quickly find and download your app.”
Can your customers order food directly from your restaurant’s app?
Contact Priority Pay to quickly set up your own Online Ordering System for your restaurant! To learn all about it, please don’t hesitate to call us 1-888-431-4344. You may also email us at info@prioritypay.ca or request a quote on our Contact page!