Make no mistake about it – your restaurant’s website has never been more important to your business. It’s where the majority of hungry customers are bound to place their orders for takeout and delivery. So what steps should you take to make your restaurant’s website popular when it’s takeout time?
Offer free delivery promos for minimum order values.
What’s the difference between your business and its competitors? Hopefully, the answers are many. In the online shopping world, however, free shipping is often a major factor in a consumer’s buying decision. When it comes to restaurant food, the same rule applies. Can you waive the delivery fee for customers who order over a certain dollar amount? If so, you stand to take customers away from other restaurants that aren’t offering the same deal.
On GloriaFood.com, Andreea Dobrila explains that free delivery promos can help to increase your transaction sizes. “John takes a look at your menu and decides to have a medium pizza, worth $8.99,” she details, “Then, he sees your free delivery promo for orders over $11, so he decides to add two can of cokes to the menu, therefore achieving minimum cart value necessary to benefit from the free delivery promo. It’s a simple, yet highly effective way to persuade customers into buying more.”
Utilize your Instagram account.
If you’re not already using one of the most popular social media platforms there is, it’s a must you begin right away! Instagram is widely used for its photo and video-sharing abilities. People love looking at pictures and videos. Your restaurant’s sumptuous eats should be regularly showcased. There’s nothing that elicits mouth-watering quite like a vibrant photo of a delicious dish. Post your photos and videos and be sure to direct people to the website link in your bio to place their orders. Don’t forget about using the Stories feature too!
“Be sure that your marketing team is posting stories about how your chefs or cooks prepare your restaurant’s signature dishes or unusual menu items,” advises Cuboh.com, “Showcase your staff along with your food and try to give a sneak peek of dishes or new specials to followers. Your audience will enjoy it, but Instagram’s algorithm will also pick up on the fact that you are diversifying your posting types. This can spell improved reach for all of your posts.”
Make the “Order Now” button immediately visible.
When customers visit your site, are they immediately aware of how to place an order? They should be! In fact, it can be argued that the “Order Now” button should be the most eye-catching part of your homepage.
“Your hungry customers should be able to see the online ordering button at a glance,” insists Dobrila, “Unless they do so, then they will leave your website and head out to the competition, instead. And you’ll lose your customers. So make the online ordering button visible.”
With Priority Pay, you can quickly set up an online ordering system for restaurants! To get started, please don’t hesitate to call us 1-888-431-4344. You may also email us at info@prioritypay.ca or request a quote on our Contact page!