Takeout orders have become a top source of revenue for restaurant owners all across Canada. As well, in place of traditional handheld menus, restaurant websites have become go-to destinations for people who wish to place food orders. Could your website use a redesign? What can you change in order to boost orders?
Here are three redesign ideas that will boost online orders for your restaurant:
1. Display an eye-catching menu.
Firstly, your menu should be very easy to find on your website. In fact, it should be front and centre. If it is not on the homepage, display eye-catching tabs that make for simple navigation and discovery. Secondly, making your menu mouth-watering is a must. If it doesn’t include vibrant photos of your menu items, it’s time to book a photo shoot. Having an impressive, visually-stimulating menu on your website is a key to boosting meal orders.
“The first thing that a customer looks for in a restaurant website design is the menu,” notes Prachi Ahuja of The Restaurant Times, “Whether they wish to order online or are planning to dine at your restaurant later, a hearty menu is what would make the conversion of a website visitor to a buying customer. Ensure that you have clear categories in your menu, such as Veg, Non-Veg, Starters, Main Course, Beverages, and Drinks.”
2. Post videos of your delicious eats.
We live in an image-obsessed world. The popularity of social media platforms, such as Instagram and TikTok, is proof that the sharing of photos and videos are among the most popular pastimes of our generation. In addition to pictures, post videos that will entice your website’s visitors to order featured meals. This is an especially good idea if you are introducing a holiday-themed menu for the season.
“Restaurant videos give diners a preview of what to expect at your restaurant,” points out Katie McCann of TouchBistro, “When potential customers can picture themselves in your seats, they’ll be more likely to make that fantasy a reality.”
3. Showcase an online ordering button.
The easier you make buying decisions for your website’s visitors, the more money your restaurant will make. It’s that simple. In fact, this is what online ordering is all about. Offering options that include not having to make customers leave their homes is an important part of business growth.
“Having an Online Ordering Button on your restaurant website gives you an opportunity to convert the visitors on your website to buying customers,” Ahuja points out, “Thus, it is also important to have delectable images of your menu items that propel your website visitors to order food from your restaurant right there!”
Do you rely on a third-party food delivery app?
Don’t allow another business to take the credit for the delivery of your restaurant’s food. Contact Priority Pay to quickly set up your own online ordering system for your restaurant! To learn all about it, please don’t hesitate to call us 1-888-431-4344. You may also email us at info@prioritypay.ca or request a quote on our Contact page!